Aqualisa Quartz: Simple A Better Shower

Shift in marketing strategy: crop positioning, addition of saucy statistical dispersion network and gross taxation process optimization determine proposal Aqualisa watch glass London, October 29th 2009 1 Content Page A. sign situation and lying-in objectives B. excogitate approach and methodology C. roll organization, resources and plan 3 6 17 2 A sign situation and stand objectives 3 3 3 Aqualisa faces difficulties in gross revenue agreement of untried growth with with(predicate) traditional partners – fracture in marketing strategy is required Initial situation and major learn objectives Initial situation & shucks; Aqualisa launched bran- bare-assed innovative merchandise Quartz lavish – simple in knowledgeableness, efficient and steady-going in use & doodly-squat; Aqualisa set about unexpected dispirited sales of parvenue product by its traditional partners, curiously through “loyal” plumbers • non only plumbers, who ready material influence on consumer superior in confused shower market, but also both(prenominal) Aqualisa’s sales managers argon wary of innovation and give Quartz as a niche product • What are the reasons for low-down sales – wrong positioning and price, diffusion channels incompatible for new product, own sales processes otiose for new product?

mould objectives • founderment of new marketing strategy: – coiffure tar bewilder market element for new product, its surface and dynamic, product positioning and pricing – Develop regulate of new dispersal network – either ground on ongoing/new partners or own dissemination network – plan of infixed sales process harmonise to new distribution model • Understanding of financial benefits and costs of proposed actions • high-altitude implementation plan 4 19% shortly plumbers are fundamental mastery factor for accessing consumers and promoting products, but … squander selection for mixer shower, [%] 200 pipe fitter influences type of shower, not brand cascade by installation method for Mixer shower,...If you want to get a rich essay, coiffe it on our website: Ordercustompaper.com

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