Bmw Case Analysis

BMW recently broke through the boundaries of auto advertisement and commercials, introducing to the humanity five for watchful films created for the Internet. Instead of repeatedly flashing the stain of the car in the enamourers face, these films took a more(prenominal) penetrating approach and use the cars as actors in the scenes. Not reasonable now did world-renowned take awayors direct these films but the idolized Clive Owen as well as was the guide on actor. These short movies were un uniform anything the public had ever seen before and the please storylines resulted in a tremendous industry wide buzz. rules of order responded in numerous ways; some wanted BMW to realize more short films; others wanted them to make a untrimmed movie. It also had a large impact on enticing consumers to acquire a BMW or expose them further to the flaw as people had to become a member on the BMW website to view these films. After this positive and eager response from the public , guilt chairwoman of marketing for BMW Jim McDowell was faced with the tough decision of what to do next. Should they relate on with this spark and create a impertinent serial of BMW films, should they make a full length movie, or should they just celebrate their success and move on to something brisk and not risk beating this idea to death.

After considering these options, it is recommended that BMW takes this nerve impulse and thrives rancid it until they come up with a new innovational idea, and to dot at just these five films. The reason wherefore they shouldnt continue on producing more short films is because by and by such(prenominal) an overwhelming ! response from the first set, the standard and expectation if they were to squirt more is high. BMW also knows first hand that the second sequence around of things is less successful as things get repetitive. backwash audience that saw and loved the films have already been uncovered to this cause of marketing from BMW and releasing more films just like the latter, isnt going to change their minds about buying a car if the first ones havent. These people who are...

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