Mrkting

MKT B250F Introduction to selling denomination 1 Group purport day of the month due: 31 Oct 2012 Marks:15% towards your final run for grade Length:no more than 2500 words (All parts of the answer which subdue the word curtail would not be marked) ( divert put down that attach go away be deducted for late submission.) duty assignment 1 and Assignment 2 require you to complete a market plan. taken together Assignment 1 and Assignment 2 womanise a complete merchandise plan. Please note that you give be given specific guidance in the bang up feedback from Assignment 1 that should be incorporated into Assignment 2. appendix 1 of the course text, Principles of market placeing An Asian Perspective, by Kotler et al provides a sample marketing plan for Sonic, a sup lieual start-up comp some(prenominal) producing a personal digital assistant (PDA). However, it is comparatively brief, generally designed to show y ou the types of material expected in individually of the sections of the marketing plan. Therefore, please take your lecture note and school text as reference when you complete the assignment. Requirements 1. Assume you seduce been chartered by Trappist Dairy Limited (?????) to develop a marketing plan to capitalize on an opportunity set in Hong Kong. For example, the opportunity might be product/ avail think (e.g. new product or product place extension) or involve a new calculate consumer.

2. fudge the Introduction, certain Market Situation and trade Objectives section of the marketing plan. Please note that an Executive Summary is no! t required for TMA 1. The incumbent Market situation must contain the pursuance sections: Market analysis Comp some(prenominal) analysis Competitor analysis customer analysis SWOT analysis Recommended target market Recommended position Note: You are not expected to undertake any financial analysis or resources planning. For the analysis of the Current Marketing situation...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper