Dutch Economic, Social and Technological Environments

2.1Economic Environment\n2.1.1 Economic surroundings exposition\nThe economy pertains to the income, expenditures and resources that change the cost of running a transmission line or dwelling, much(prenominal) as, GDP, labor force and unemployment reckon (Kerin, 2008, p74).\n\n2.1.2. Economic environment facts and impresss\nNetherlands is a sm either, wealthy trading country. With the sociable cultivation facts in Netherlands, the nation GDP is ranked twenty-third at purchasing former parity. Households income is at an average of 45,820 Euros (EUR). on that point are about 2.5% household got lowest income and with 10% melloweder(prenominal)est is slightly 22.9% in the whole cosmos (Central tidings Agency, 2012). Therefore, instead of targeting all the market place, Australia should focus on those 22.9% high income hoi polloi (3.08 million people) to subscribe their marketing activities as they puddle stronger purchasing authority. Hence, unemployment rate in 201 1 is 5.2% compared to 2010, it decreased 0.3% (Central Intelligence Agency, 2012).\nWith this fact, the people got job in Netherlands much than before also the average of the income will increase. It will need certain spending power and for Australia business got chances to create the market in Netherlands that will bushel the profit. Furthermore, Australia business needs to come back about the high strange exchange for the business with the 0.7107 Euros (EUR) per US dollar in 2011(Central Intelligence Agency, 2012). When the business promotes the products to Netherlands, needs to regard about the price that with the high exchange to Australia dollar.\n\n2.2 amicable culture\n2.2.1 Social culture definition\nThe social forces of the environment imply the demographic characteristics of the population much(prenominal) as ethnic group, dustup and its value. Changes in these forces can scram a dramatic impact on marketing system (Kerin, 2008, p63).\n\n2.2.2 Social culture fa cts and impacts\nSocial culture is necessary for the business that develops in a international country. Australia ha...