Hal Riney & Partners, Inc :: essays research papers

Hal Riney & Partners, IncOwnership/size/locations -Hal Riney & Partners, Inc., one of the most famous privately-ownedadvertizing agencies in San Francisco, CA, was founded in 1986 by electric chair andCEO Hal P. Riney himself. With the branch site in dinero, Hal Riney &Partners Heartland, reaches out to clients in distinct regions as well. BothSan Francisco and Chicago offices employ a total number of approximately 350employees. Income/profitability -As of July 1996, Hal Riney & Partners, Inc., had an approximate annualbillings of $475 one thousand thousand. The breakdown of gross billings by media are asfollowes Newspaper - $38 cardinal Business Publication - $4.75 million exile- $4.75 million Outdoor advertising - $19 million TV - $275.5 million Radio- $42.7 million Collateral - $9.5 million Consumer publication - $57 millionand cable TV - $23.75 million. Nowadays, the average percentage of earningfor advertising agencies is approximately among .05% to 1% of the totalbillin gs. With a billing of $475 million, it would be logical to sequester thatHal Riney & Partners earns approximately $2.375 million to $4.75 million.With the acquisition of several new accounts including Acer stem and SprintSpectrum, Hal Rineys billing is now approaching $600 million. ManagementProfiles -The chairman and CEO of Hal Riney & Partners, Inc., is Mr. Hal Riney.There are over 30 Sr. VPs and VPs dimension various positions at the San Franciscooffice alone. Some of the key personnel at the San Francisco office includesVice Chairman - James Travis Chief Financial officeholder & executive VP - LynMuegge administrator VP & National notional film director - Joe ONeill Executive VP,and Managing Director - David Verklin Executive VP and Corporate Development -John Yost and Creative Director - Gerald Andelin.The Chicago office handles a set of different clients with its owndifferent personnel such as Barray Krause - Executive V.P. and ManagingDirector Jonathan Harries - Execut ive V.P. and Executive Creative DirectorCatharine Gerber - Senior V.P. and Media Director and Paul Janas - Senior V.P.and Creative Director. Hal Riney has recently added Scott Marshall as thepresident on his pay stamp after several unsuccessful search for new partners.In the previous(prenominal) 18 months, Hal Riney had also held conversations with InterpublicGroup (who owns McCann-Erickson, Lintas, etc.) and W.Y. Choi (a majority ownerof N.W. Ayer & Partners) in taste to sale his agency. Clients -Hal Riney & Partners serves a variety of clients from auto maker to fast fodder restaurant. Current major clients include Acer Group, Alamo car rentalcompany, Birkenstock, The Walt Disney Company, cyclooxygenase California PCS, GM Electric