Business Plan for Startup SME Company

disdain intention for Startup SME Company stemma Plan for QW ConsultancySituation AnalysisSME and Start Up Companies Operating from Cambridge UK andRelational antagonist Analysis between QW Consultancy and Potential Competitors in CambridgeThe situation analysis add primarily address the strengths, weaknesses, opportunities and threats this new go with could face in the renewal from a theoretical construct to being a viable operant capable of mounting credible competition with other companies willing to house similar consultancy services, or similar services deep down the generic and holistic framework of fill out corporate consultancy services. The focus will be a relational comparison between Cambridge, UK, where the new company will be based and the rest of the UK, the EU and the international community. This analysis will be devoted to the analysis of these strengths, weaknesses opportunities and threats (the classic SWOT analysis formulation) specifically within this geographical context.In a lot of ways the vulnerability of SMEs and Start-Up companies is a major strength and opportunity for QW, as the service that QW press to provide will specifically target small line of businesses in order to pay them consultancy advice in relation to the issues which will be relevant in damage of initial start up processes. Therefore a more complete understanding of the business, economic and social environment that small businesses typically exercise in, in regional towns like Cambridge is paramount in building the business acumen necessary to mount and sustain an effective business operation. As Reid (1995) explainsThe typical potent.is surrounded by some rivals with regional markets (25 per cent) and others with no more than local markets (20 per cent). A few (2 per cent) operate internationally. The typical firm.can readily distinguish major from minor competitors and has about triplet of each. Its master(prenominal) product is a mildly differenti ated commodity which it would characterize as similar to that of its rivals. Its customers vary in the extent to which they be well-informed. The typical customer is well-informed, and has a least some familiarity with the technical features of the products, and some experience, directly or indirectly, of consuming them.1.It is clear therefore, that QW will rely hard upon the local delivery in Cambridge, a relatively moderately populated location (the creation of Cambridge as counted in the last census is represented in diagrammatic form2 in the schedule attached3). Accordingly the success of QW is likely to of importly be contingent upon local factors, which in turn will be heavily affected by local competitors. Also, particularly in light of Reids analysis above, QW needs to understand that although it is a novel concept for a consultancy firm to provide consultancy services specifically to the small business subject area, and although, jibe to the business plan it is an ticipated that this will fill a opening night in the market, QW must not everyplace estimate the uniqueness of their radical. Their idea essentially involves a singular focus on the SME and start-up business sectors in terms of delivering consultancy services. However, if one examines Diagram One ((which gives a breakdown of the main companies that offers similar consultancy services in Cambridge, UK, and therefore represents the potential main competitors which QW would assail if they set up in Cambridge, UK) and which the writer has attached in the Diagrams Section, at the end of this document), it is integral to note that a significant percentage of the largest companies whirl consultancy services in Cambridge target the same publics that QW propose to i.e. the start-up business sector and the SME sector.Also, it is important for QW to be aware that these competitors, (while they have got a range of services, simply one element of which is usually targeted at the start-up a nd SME sector), still represent a major threat to the economic success of QW. Indeed, this situation will be a major threat to (and weakness of) QW along with the usual threats set about by fledgling companies. Anderson et al. (1993) give us an insight into these more generic threatsTypicallybusiness is forced to operate in market niches.These niches are often market segments which are relatively small in size and may be deprivationing in adequate growth or profitability opportunities, unless skilfully exploited. Limited physical, financial and human resources, a lack of industrial experience and of business acumen on the part of owner-managers.are oftentimes to blame for poor exploitation of these fragile niches. Nevertheless, if a(business).is to grow and prosper, preferably than simply to survive, over a non-trivial period of time (say more than three years), it must properly identify, develop and implement the requisite business outline4.Therefore specifically in terms of Cambridge, UK, QW should dig setting up a presence alongside their competitors, with a strong focus on what makes their service unique (including exclusive pricing policies). As these SME and start up company specific services, and similar ones are offered by their main competitors such(prenominal) as Ernst and Young, PriceWaterhouseCoopers and Oakland, and because consultancy itself is such a fluid concept which is often misinterpreted or misunderstood by the end user of the service, QW need to keep devil things in mind. Firstly, their planned marketing efforts should be targeted to establish their presence alongside that of their competitors, which will help to differentiate the service QW have to offer. Therefore, QW may longing to consider announce in the Yellow Pages.Secondly, QW should consider using the unforced and government sponsored sector within Cambridge to assist them to advertise their service. Therefore, they should potentially consider doing leaflet drops wit h agencies such as the East of England Regional Development join which is responsible for offering assistance to SMEs and Start-Up companies in Cambridge. Also, a similar initiative could be targeted at the St Johns Innovation Centre, in Cambridge which has a similar function. In this way, QW may be able to take advantage of inexpensive advertising for their new company and they will get a high direct of exposure to desired publics.QW may also wish to set up a website, as many of their competitors listed in Diagram One have. Also, in terms of safeguarding the unique idea that their proposed company is based upon, QW may wish to consider registering this in order to secure intellectual property rights in their concept, as is their right in light of the developments the law has made in terms of offering intellectual property security. Pietrobelli, C. and Sverrisson, A. (2003) have pointed to the importance of victorious such measures and they have also outlined the reasons why a c ompany or product is vulnerable in the absence of such measuresthe gain in research and development (RD) costs, the shortening of the life-cycle of products, difficulties of appropriating RD results, particularly in the field of easy-to-copy new technologies (such as computer programs), and the shift toward a global, knowledge-based economy, prompted a far-reaching unsnarl of the intellectual property system (Correa 1994 David 1993)..5.In conclusion therefore, this document has looked at the position of QW in light of their business plan proposals. The piece has been demographically and geographically evaluated with reference to QWs intentions to locate in Cambridge. Accordingly, the piece has looked at the competitors QW would be likely to encounter in this location and has examined how related factors may concern upon the likely success of QW. An analysis of the generic threats a business may face was looked at as a prelude to the more small study of how QW may operate within Cambridge, UK.BibliographyBooksAnderson, M., Jacobsen, L. and Reid, G. (1993). Profiles in diminutive Business A Competitive dodge Approach. Publisher Routledge. dapple of subject immature York.Pietrobelli, C. and Sverrisson, A. (2003) Linking Local and Global Economies The Ties That Bind. Publisher Routledge. Place of Publication impertinent York.Reid, G. (1995) crushed Business enterprise An Economic Analysis. Publisher Routledge. Place of Publication pertly York.Websitehttp//www.statistics.gov.uk/census2001/ gains/pages/12ub.asp .DIAGRAMS SCHEDULEDIAGRAM ONEQWS MAIN COMPETITORS OPERATING IN CAMBRIDGEWHAT SERVICES DOTHEY OFFER?Apto Consulting Limited strategical and Business grooming ConsultancyPerformance receiptsDecision encourage work.Axiom-eConsultancyfiscal steering strategic and Business intend ConsultancyPerformance ImprovementDecision remain firm Services.Cambridge EnterpriseBusiness Advice and mentoring for SMEsFunding AdviceFinancial PlanningCambridge Ente rprise Technology smart setNetworking forumCambridge Hi-Tech Association of Small Enterprises (CHASE)Networking Group for Entrepreneurs and SMEsCambridge Strategic ManagementResearch and other ConsultancyManufacturing and Service adviceTrainingStrategic and Business Planning ConsultancyPerformance ImprovementDecision Support Services.Ernst YoungAudits and assurance consultancy,Taxation,Business and financial services.Business expansion consultancyOaklandTechnical and Market ResearchStrategic ConsultancyStrategic and Business Planning ConsultancyPerformance ImprovementDecision Support Services.Peters Elworthy MooreAuditing and AccountingTax Consultancy,Business Recovery, IT, Human ResourcesRecruitment.Price BaileyForensic accountancyTaxationAudit and Accounting ServicesBusiness Consultancy and Change Management,Financial Planning,PricewaterhouseCoopersAssurance and Regulatory ConsultancyTax services and Actuarial servicesluck ManagementBusiness RecoveryRapier Management Consulta ntsCorporate StrategyStrategic and Business Planning ConsultancyPerformance ImprovementDecision Support Services.RWA AccountantsTax planningEcommerce ConsultancyStrategic and Business Planning ConsultancyPerformance ImprovementDecision Support Services.Shelford Business Consultants LtdBusiness Consultancy Services,Audit and Accounting ServicesBusiness Consultancy and Change Management,Financial Planning,DIAGRAM TWOCambridgeThe percentages on the pyramid represent the percentage of all males (to the left) and the percentage of all females (to the right) that are in that age group.Age RangeTotalMalesFemales0 45123259925245 947992504229510 1450802650243015 1988074395441220 24168928705818725 29108535889496430 3489314653427835 3975343966356840 4461413098304345 4958432876296750 5457262820290655 5947982314248460 6439751944203165 6934891640184970 7433761575180175 7930641273179180 842259826143385 891464431103390 and over709158551Totals1088635431654547This page printed from National Statistics Website. Crown Copyright applies unless otherwise stated.1Footnotes1 P52. Reid, G. (1995) Small Business Enterprise An Economic Analysis. Publisher Routledge. Place of Publication New York.2 Available at http//www.statistics.gov.uk/census2001/pyramids/pages/12ub.asp .3 This diagram also denotes how many adults this population contains.4 P121. Anderson, M., Jacobsen, L. and Reid, G. (1993). Profiles in Small Business A Competitive Strategy Approach. Publisher Routledge. Place of Publication New York.5 P220. Pietrobelli, C. and Sverrisson, A. (2003) Linking Local and Global Economies The Ties That Bind. Publisher Routledge. Place of Publication New York.