Problem Statement Kudler Fine Foods

Kudler fair Foods Problem Statement Christine Hogue University of Phoenix MGT521 25 July 2010 Ed Darley This paper pass on discuss problems identified with the Kudler comely Foods strategic Plan, dated 2003. Kathy Kudler established Kudler Fine Foods (KFF) in 1998 by opening her early store in La Jolla, CA. Over the ensuing age she opened 2 redundant locatings one in Del Mar, CA and the other in Encinitas, CA. KFFs goal is to be a premiere foodie grocery store store religious offering quality meats, produce, cheese and wine, with a concentrate on on customer service. KFFs has several problems with its current strategic contrive that must be overlayed to ensure winner of the business and safe Kathys vision and investment. I forget discuss two major problem areas that KFF must address: 1) market outline, and 2) solicitude control. Kathys vision of a bon vivant grocery store center on renting a missing need in the topical anaesthetic La Jolla, CA market. Kathy found the La Jolla community did not drop a convenient foodie place to purchase fresh produce, gourmet specialty go and fresh meats. Her plan to open KFF to fill those needs was an instant(a) hit; customers have made KFF a part of their day-after-day routine. Until recently there was a wishing of a marketing strategy for KFF.

Kathy assumed if she replicated the La Jolla strategy she would have the like success. The store has not been able to function in the homogeneous return on investment as the first kettle of fish. unity of the major problems seems to be the median plate income for the new loca tion doesnt support the exact same business ! model. Kathy should have done more inquiry on the new location to determine customer needs, income level, and population. KFFs strategic plan was not implemented until 2003, so it appears market research was not conducted previous to expansion. The Del Mar location is at the break-even point, it appears the local economy may not be able to delay the same guinea pig of business opportunity as La Jolla. The latest store...If you require to get a full essay, enunciate it on our website: OrderCustomPaper.com

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