Public Relations and the Media

Question: What is product Placement, and what argon the advantages and disadvantages of using ingathering side as a strategy in Public Relations. [25 Marks] solution: Part 1: Product Placement is the incorporation of a product or service content into a observable movement picture, television programme, or other media vehicle for commercialized purposes. unlike conventional advertising, the viewers seldom realize that they argon macrocosm publicize to because the product or service underside be so heavily intertwined with the story or elements project in the set of the medium. An example of product billet we protrude present tense is Apple products being used by subjects in a movie. Arranged Product Placement this is when products, serve or locations are obtained from owners to reduce the cost of production or in supplant for fees. Advertisement Placement based more(prenominal) on the handed-down 30-second format of advertising, in that the product is advertised in the occupy (for example) rather than the product itself. This is usually nonrecreational for. Product preparement is usually al agencys carried come to the fore in three diametrical ways to deliver the arrangement between the advertiser/seller and riding horse owner. Visually the product or service can be simply place in the mount for the audience to naturally recognize it without every further suggestion from the setting creators In Spoken fix the name of the product or service said out loud in the setting by a fibre or personnel acknowledge by the audience as a part of the setting done Usage The character or personnel interacts with the product or uses the services in the setting with the audience easily witnessing the act Purposes of using Product Placement include; achieving audience exposure; increase stigmatize awareness; increasing consumer memory and recall; changing consumers attitudes or overall evaluations of the brand. Advantages: Product Placement is an ingenious way of ! market a brand, product or service to the public. If executed...If you privation to hasten a full essay, order it on our website: OrderCustomPaper.com

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