Whole Foods Market in 2008 Vision, Core Values, and Strategy

Case question 1: What are the chief elements of the strategy that Whole Foods Market is pursuing? Whole Food’s chief elements of the strategy are to establish the company as a market leader of natural and organic super markets by differentiating its offering with highest quality naturally preserved food to the world market and become an international brand in every community. However the company is also determined to establish unique value chain activity by recruiting specialized and knowledgeable workforce to up keep company’s growth and profit margin. The strategy also focuses on sustainable agriculture and serves the community members. In a simple word, company’s chief elements are Whole foods, Whole People, and Whole Planet†¦show more content†¦Why or why not? Whole foods market has established a number of core values that reflects organizational needs and fit with different cultural background and circumstance. Here I am scrutinizing each and every value. The first value is selling the highest quality natural and organic product available, which is true. Whole Foods is world’s largest seller of organic produce. They maintain highest quality product and guaranteed 100 percent satisfaction on all the items. They carefully evaluate each and every product as well. Their food is completely free from artificial color, preservative, and flavors. Every day the store is innovating new great tasting foods. However they use organically grown foods that are fresh to support customer’s health (C-13). Secondly, Whole Foods team members are dedicated to satisfy their customers by offering friendly attitude and high quality products. Store personnel are chatty and helpful with shoppers and knowledgeable enough to answer all product related questions. Company personnel always encourage customers to consume natural and organic food throughout the public relation campaign. (C-15). Whole Foods likes to do retail experiment and co ntinuously innovate and raise retail standers. They customize their store design to best fit with particular product mix. In some super store, they make village style layout including mini restaurant, raw foodShow MoreRelatedWhole Foods Market in 2008: Vision, Core Values, and Strategy2599 Words   |  11 PagesSTUDY ANALYSIS FOR WHOLE FOODS MARKET Case Study Analysis for Whole Foods Market Abstract This paper is an analysis of Whole Foods Market’s vision, core values, and business strategy. It lays out the type of strategy that Whole Foods Market utilizes, what parts of this strategy work and what parts could use improvement. This case study analysis concludes that Whole Foods Market has a very good business strategy, has a strong, clear vision, and lives by its core values. 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